Posts Tagged 'Nike'

Nike – The Five Video By 13th Witness

In another stunning video for Nike, 13th Witness aka Timothy Mcgurr aka the son of graffiti great Futura2000, shows us glimpse on how Nike products in used in different aspects of life and sports particularly, in an urban environment. This video was released in conjunction with the opening of the Nike Sportswear store in New York City.

Nike has been pushing the Nike Sportswear line aggressively throughout the world for the past few weeks, from big cities such as Tokyo, London and New York to even our own Manila and Asian neighbors Shanghai, Kuala Lumpur, Bangkok, among others. This line replaces the Sport Culture line and focuses on products primarily used for an urban casual environment. Some of the products are backpacks, windbreakers and runners such as Air Max 90 model which was initially designed for sport functions, in this case, running, but like most sneakers was adopted by the city culture due to it’s comfort and great design.

As for 13th Witness, I’ve been a fan of his work ever since I came across his site before. He’s a great photographer and is slowly moving towards video as a new medium of work. I’m excited for what else he’s got in store. Glad to see that his work is getting appreciated.

New Balance X Staple Design 575 Pigeon

Finally unveiled after pictures were released in the New Balance catalogue earlier, these are the New Balance 575 model where they collaborated with Jeff Staple and Staple Design.  The colorway is inspired by the pigeons found in New York City where Staple Design is located, thus the name ‘Pigeon’.

This colorway was originally used by Staple Design for the Nike’s SB line. In one of the biggest and craziest product release in sneaker history, the Nike Dunk SB ‘Pigeon’ was released last March 2005. It was so intense that there were riots outside the store and the NYPD was called in to maintain control and had to call in taxis to escort the lucky few who actually were able to receive the sneaker. After the rowdy crowds were dispersed, knives and baseball bats were among the items that was left in the streets!

While the Nike Dunk SB Pigeons were limited to around 200 pairs only, the New Balance 575’s will be slightly more accessible to the people. With a global release set at August 6, 2008, the number of pairs available will be at approximately around 650 and will be released to selected stockists worldwide.

Get to know more about this release from Jeff Staple’s blog or check out the Jeff Staple interview by Sneaker Freaker here. Here is the list of stockists below as well as more pics of the shoe. Thanks to Jeff Staple for the info.


USA: Reed Space and Barney’s New York only.
EU: Size (UK), Hanon (UK), Hip (UK), Sole Box (GR), Thomas I Punkt (GR), Colette (FR), Seventy Five (NETH), Sneakers N Stuff (SWD), Sole Service (NOR), 5° Round (IT), Be Cool (IT), Gamba (SP).
JAPAN: Mita, Atmos, Hectic, Stussy JPN, Undefeated, Boston Club (Osaka).
ASIA/PACIFIC: Limited Edition (SG), Vault (SG), Kin (SG), Leftfoot (SG & TP), 1001 Original Inc. (HK), Qubic (NZ), Genesis (TH), Laced (AUS), Solewhat (ML), Zzubo (KR), Sanse (CN).

Nike Pulls Out Hyperdunk Ads

Nike decides to pull out their Hyperdunk ads after receiving criticism that they promoted homophobic views. The ads for the Hyperdunk were designed by Nike’s primary ad agency, Wieden+Kennedy. One of the ads depicts a man dunking over his opponent with his crotch slamming into the opponent’s face with the tag line, “Say Hello”.

CNN reports that Nike had said the ads were “based purely upon a common insight from within the game of basketball — the athletic feat of dunking on the opposition, and is not intended to be offensive.”

Rob Heppler from W+K & Weekly Drop mentions in his blog post that “anyone that has been offended has clearly never played sports or had a bloody nose. Its about being disrespected by your opponent. Its about your athletic abilities being far superior so you can defeat them psychically and mentally.”

I agree with Rob Heppler on this matter, I think people are overly sensitive about the whole thing. Competitive sports, particularly in professional basketball in the US, has been all about playful swagger, taunting your opponent to get that mental edge. I’m sure it’s applicable as well in a number of countries that play basketball with a serious passion. W+K has always been coming correct on the ads they have done for NIke throughout the 2 decades and this is no exception. I hope that this incident won’t deter them from continually coming up with fresh and creative ads.

News and excerpts via CNN and Weekly Drop. Thanks!

Your Lifestyle – A Top 10 List

Hi! I figured this would be a good way to introduce myself. Basically it’s a list of things that are ‘must haves’ in my life today. Idea and title jacked from Superfuture.

1. Family

Not much explaination needed. Family is the basic foundation of society, yes? We are not the perfect family, but we do okay.

2. Basketball

Flashback, the 1993 NBA finals, Charles Barkley, Kevin Johnson and the Phoenix versus Michael Jordan, Scottie Pippen and the Chicago Bulls. Jordan with his swagger moves, Barkley with his power plays, it was a Wednesday night I think, it wasn’t even a live telecast. But ever since that time, I was hooked to, no, LOVED basketball. If there was any one constant thing in my life, this was it. My interests have come and go and some come back again, but this was one thing that never changed while I was growing up.

Not just limited to watching basketball, I grew up playing the game, I was never and ever will be good at this game, but I’m a decent player. I could probably do better explaining the technical aspects of playing basketball like shooting, defense, running plays,etc. than actually playing in the game.

I’m 25 now and it’s been 15 years, and this will be forever.

3. Sneakers

Playing basketball meant you needed the proper kicks to play. Most people just wore whatever back then, as long as it was ‘rubber shoes’, it was okay. But I saw more than just shoes, I saw great design and a certain connection to the player wearing or endorsing the sneakers. Early years I was enamored by the designs on Reebok shoes, the Shaqnosis worn by Shaq or the Kamikazes that were designed for Shawn Kemp, as a kid unknowingly learning to love how good design affect our lives. Eventually I caught up with Nike and Adidas, with Penny Hardaway rockin’ Zoom Flight 96s and of course, Jordan with his Air Jordans. Later on was the love for the 3 stripes, with great Feet You Wear campaign banned by then-rising stars Kobe Bryant and Antoine Walker.

I always wore mid-level priced kicks back then though, because my parents would never buy me expensive shoes. I would always buy at sales and shoes that were from the previous season, and I would wear ‘em till the soles fell off. It was only recently when I got into the working world that I had the capacity to purchase whatever shoes that I liked and still there was still a certain frugality that was instilled to me that prevented me from going wild with shoe purchases.

From basketball shoes I grew to love casual sneakers as well, and it just grew and grew to what it is now. Whatever pair I have now doesn’t just look good but appeals to whatever personal ideals I have, it’s many different stories in each pair. It’s not just something that conforms to the body but to the person wearing it, to me.

4. Comics

One of the other things I got growing up. This was one of the ways my father used to get me to read. I loved comic books, those Superhero types most of all. It kinda waned off when I grew older, probably due to the fact that I couldn’t afford to follow every issue, but later on I got back to it. Just like when people say it’s meant to be. The internet did help a lot with downloadable scans allowed me to follow the current storyline, and after a while I got back to buying the trade paperbacks and hardbound books as well. As of late, I’ve been buying hardbound books because I figured I would start my own collection and perhaps it could be something I could show my kids later on and hopefully they’ll love it too.

5. Internet

The Internet has been revolutionary, it’s been said a million times and they should keep on saying it. I’ve just learned some much online which I wouldn’t have access to without it. Growing up in a 3rd world country meant being limited to whatever resources available locally, and with people starving and jobless, those resources would be scarce as most funding would be needed for more important matters. I admit that I grew up on the Internet, most of my interests now are influenced someway by what I’ve learned online. From the type of music I listen to, to my personal ideals, even to the shoes I wear. I’m just sick and tired of being satisfied of the things that are just available here, I want something more, I want something different, something that not every Jack walking in the street is wearing, or every Manang is listening to. I want to say something is cool because it is, and not because everybody says it’s cool. The Internet helps me do that.

6. Design

I got into design by way of comic books. Naturally I dreamt of growing up and becoming a comic book artist one day, perhaps in the mold of a Jim Lee. I used to copy a lot of comic book covers and tried to make some of my own characters. Used to think I really had talent, but that kinda fell apart especially when I stopped developing. I can still draw decently but it’s nothing compared to the skills Pros have. But that led the way to me learning to appreciate design on another level, on how a certain line can change a whole scene or how proper placement of shadows can set the mood of the panel, just how color affects a certain piece. Graphic design was a natural next step for me, I did try to self teach myself and was able to decently handle Photoshop, but without the proper education behind me, all plans of doing design just fell off too.

Design will always be an interest, whether it’s a book layout or a great CD cover, I’m always looking out for that something, that spark of inspiration. It’s a great feeling.

7. Glasses/Contact Lenses

I’ve had glasses since grade 3, and been wearing contact lenses since I was in 3rd year high school. I wish I could live without them but for now this is something I must have, unless I want to walk around ‘blind’. I hope that someday I can avail of Lasik and live a life without worrying about my glasses getting broken or losing my contact lens.

8. Music

I’m a pretty late bloomer. While all my life, I was surrounded by The Beatles and The Carpenters playing in my parents’ radio, I never really got into music until I was around 13-14. And even then I only got into mainstream stuff, I was downloading songs since I was around 16-17, so it just grew from downloading songs that was on the Billboards Top 50 singles and discovering songs that were not available locally, and then hearing 2Pac doing ‘California Love’ or Jay-Z’s ‘Can I Get A’ was when I learned about rap and from then I kept listening and researching. I joined an mIRC channel back then where I got to know about the Wu-Tang Clan, and more underground stuff and I was lovin’ it. It was around 2000 and I was probably 7 years late. I moved on to more rock oriented songs while still maintaining interest for hip-hop and r&b ballads, and it just kept expanding, from mainstream alternative rock songs to more emo songs and to indiepop and the list just kept growing and growing. I just like good music, irregardless of genre and no, Akon doesn’t count.

9. Friends

Now these are the people that keep me sane. There will always be a side of me that most people won’t see unless I’m with friends, it’s the Jason who is totally unguarded and relaxed. A place where I can say pretty much whatever I want without any discrimination or fear of acceptance. Like most people I have a few sets or groups of friends but one in particular, the Monztarz, is like family to me, I’ve known most of these people for more than a decade now.

10. Water

I’m a water freak and I probably go to the john more often than most guys. I just have this need to be constantly hydrated and just feeling dryness for just a few moments will make me uneasy. So for me, it’s gotta be H2O for life!

So what’s on your list?