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New Adidas Campaign: March Is A Brotherhood

For those that follow basketball religiously, y’all know what March is all about. Forget the NBA for a minute. It’s March Madness baby!

March Madness aka THE BIG DANCE, the term to describe the NCAA basketball championship tournament. 65 teams, one game each, you lose, you’re out.

Last year’s tournament was awesome, with the Kansas Jayhawks taking the big W over the Memphis Tigers. Mario Chalmers, now playing for the Miami Heat, hitting the clutch 3 to send the game into OT, winning over eventual NBA first pick Derrick Rose. This year shouldn’t disappoint.

In support of this event, Adidas came out with a new campaign. Again, in line with their Basketball Is A Brotherhood campaign, they put out videos of KG, Josh Smith, T-Mac and Dwight Howard, all of whom skipped college (love the irony), to represent their selected college teams. The videos were “candidly” shot, with the each player, save for KG, mocking the choice for the previous player/s. Funny stuff!

Oh, and T-Mac, should really stop doing these promos and get himself correct on his health.

Here’s the official press release, along with the videos: Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of top-ranked college programs. Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith are featured in four videos entitled “March is a Brotherhood”, sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood. For the Tournament, adidas Basketball is also introducing the Mad Clima – a new court shoe designed to keep adidas’ elite schools lighter and cooler during crucial tournament play. The new design offers ClimaCool technology to keep players lighter and cooler during NCAA tournament play. The “March is a Brotherhood” program and product collection launches today.

The Beijing Olympics: 08-08-08

I ain’t gonna front, I’m pretty stoked about the upcoming Beijing Olympics. It’s great cause we’re getting pay per view, so I’m going to get a chance to watch a lot of games.

I guess there’s something about the Olympics that appeals to me. Even back in the day, from the ‘92 Olympics onwards, I’ve always looked forward to it. I guess there’s something about it being such a big sporting event, that it gathers so many people of diverse backgrounds and cultures. Another thing that draws me to sports is that sense of camaraderie, and most especially that sense of pride, most especially if you are representing an institution or even an ideal and in the case of the Olympics, your country.

I’ll be intently watching the basketball matches but during the Olympics, I tend to be drawn into the other sports that I don’t usually watch such as gymnastics, track and swimming events. This year should be as, if not even more, exciting as the previous years.

One World, One Dream

Your Lifestyle – A Top 10 List

Hi! I figured this would be a good way to introduce myself. Basically it’s a list of things that are ‘must haves’ in my life today. Idea and title jacked from Superfuture.

1. Family

Not much explaination needed. Family is the basic foundation of society, yes? We are not the perfect family, but we do okay.

2. Basketball

Flashback, the 1993 NBA finals, Charles Barkley, Kevin Johnson and the Phoenix versus Michael Jordan, Scottie Pippen and the Chicago Bulls. Jordan with his swagger moves, Barkley with his power plays, it was a Wednesday night I think, it wasn’t even a live telecast. But ever since that time, I was hooked to, no, LOVED basketball. If there was any one constant thing in my life, this was it. My interests have come and go and some come back again, but this was one thing that never changed while I was growing up.

Not just limited to watching basketball, I grew up playing the game, I was never and ever will be good at this game, but I’m a decent player. I could probably do better explaining the technical aspects of playing basketball like shooting, defense, running plays,etc. than actually playing in the game.

I’m 25 now and it’s been 15 years, and this will be forever.

3. Sneakers

Playing basketball meant you needed the proper kicks to play. Most people just wore whatever back then, as long as it was ‘rubber shoes’, it was okay. But I saw more than just shoes, I saw great design and a certain connection to the player wearing or endorsing the sneakers. Early years I was enamored by the designs on Reebok shoes, the Shaqnosis worn by Shaq or the Kamikazes that were designed for Shawn Kemp, as a kid unknowingly learning to love how good design affect our lives. Eventually I caught up with Nike and Adidas, with Penny Hardaway rockin’ Zoom Flight 96s and of course, Jordan with his Air Jordans. Later on was the love for the 3 stripes, with great Feet You Wear campaign banned by then-rising stars Kobe Bryant and Antoine Walker.

I always wore mid-level priced kicks back then though, because my parents would never buy me expensive shoes. I would always buy at sales and shoes that were from the previous season, and I would wear ‘em till the soles fell off. It was only recently when I got into the working world that I had the capacity to purchase whatever shoes that I liked and still there was still a certain frugality that was instilled to me that prevented me from going wild with shoe purchases.

From basketball shoes I grew to love casual sneakers as well, and it just grew and grew to what it is now. Whatever pair I have now doesn’t just look good but appeals to whatever personal ideals I have, it’s many different stories in each pair. It’s not just something that conforms to the body but to the person wearing it, to me.

4. Comics

One of the other things I got growing up. This was one of the ways my father used to get me to read. I loved comic books, those Superhero types most of all. It kinda waned off when I grew older, probably due to the fact that I couldn’t afford to follow every issue, but later on I got back to it. Just like when people say it’s meant to be. The internet did help a lot with downloadable scans allowed me to follow the current storyline, and after a while I got back to buying the trade paperbacks and hardbound books as well. As of late, I’ve been buying hardbound books because I figured I would start my own collection and perhaps it could be something I could show my kids later on and hopefully they’ll love it too.

5. Internet

The Internet has been revolutionary, it’s been said a million times and they should keep on saying it. I’ve just learned some much online which I wouldn’t have access to without it. Growing up in a 3rd world country meant being limited to whatever resources available locally, and with people starving and jobless, those resources would be scarce as most funding would be needed for more important matters. I admit that I grew up on the Internet, most of my interests now are influenced someway by what I’ve learned online. From the type of music I listen to, to my personal ideals, even to the shoes I wear. I’m just sick and tired of being satisfied of the things that are just available here, I want something more, I want something different, something that not every Jack walking in the street is wearing, or every Manang is listening to. I want to say something is cool because it is, and not because everybody says it’s cool. The Internet helps me do that.

6. Design

I got into design by way of comic books. Naturally I dreamt of growing up and becoming a comic book artist one day, perhaps in the mold of a Jim Lee. I used to copy a lot of comic book covers and tried to make some of my own characters. Used to think I really had talent, but that kinda fell apart especially when I stopped developing. I can still draw decently but it’s nothing compared to the skills Pros have. But that led the way to me learning to appreciate design on another level, on how a certain line can change a whole scene or how proper placement of shadows can set the mood of the panel, just how color affects a certain piece. Graphic design was a natural next step for me, I did try to self teach myself and was able to decently handle Photoshop, but without the proper education behind me, all plans of doing design just fell off too.

Design will always be an interest, whether it’s a book layout or a great CD cover, I’m always looking out for that something, that spark of inspiration. It’s a great feeling.

7. Glasses/Contact Lenses

I’ve had glasses since grade 3, and been wearing contact lenses since I was in 3rd year high school. I wish I could live without them but for now this is something I must have, unless I want to walk around ‘blind’. I hope that someday I can avail of Lasik and live a life without worrying about my glasses getting broken or losing my contact lens.

8. Music

I’m a pretty late bloomer. While all my life, I was surrounded by The Beatles and The Carpenters playing in my parents’ radio, I never really got into music until I was around 13-14. And even then I only got into mainstream stuff, I was downloading songs since I was around 16-17, so it just grew from downloading songs that was on the Billboards Top 50 singles and discovering songs that were not available locally, and then hearing 2Pac doing ‘California Love’ or Jay-Z’s ‘Can I Get A’ was when I learned about rap and from then I kept listening and researching. I joined an mIRC channel back then where I got to know about the Wu-Tang Clan, and more underground stuff and I was lovin’ it. It was around 2000 and I was probably 7 years late. I moved on to more rock oriented songs while still maintaining interest for hip-hop and r&b ballads, and it just kept expanding, from mainstream alternative rock songs to more emo songs and to indiepop and the list just kept growing and growing. I just like good music, irregardless of genre and no, Akon doesn’t count.

9. Friends

Now these are the people that keep me sane. There will always be a side of me that most people won’t see unless I’m with friends, it’s the Jason who is totally unguarded and relaxed. A place where I can say pretty much whatever I want without any discrimination or fear of acceptance. Like most people I have a few sets or groups of friends but one in particular, the Monztarz, is like family to me, I’ve known most of these people for more than a decade now.

10. Water

I’m a water freak and I probably go to the john more often than most guys. I just have this need to be constantly hydrated and just feeling dryness for just a few moments will make me uneasy. So for me, it’s gotta be H2O for life!

So what’s on your list?