For those that follow basketball religiously, y’all know what March is all about. Forget the NBA for a minute. It’s March Madness baby!
March Madness aka THE BIG DANCE, the term to describe the NCAA basketball championship tournament. 65 teams, one game each, you lose, you’re out.
Last year’s tournament was awesome, with the Kansas Jayhawks taking the big W over the Memphis Tigers. Mario Chalmers, now playing for the Miami Heat, hitting the clutch 3 to send the game into OT, winning over eventual NBA first pick Derrick Rose. This year shouldn’t disappoint.
In support of this event, Adidas came out with a new campaign. Again, in line with their Basketball Is A Brotherhood campaign, they put out videos of KG, Josh Smith, T-Mac and Dwight Howard, all of whom skipped college (love the irony), to represent their selected college teams. The videos were “candidly” shot, with the each player, save for KG, mocking the choice for the previous player/s. Funny stuff!
Oh, and T-Mac, should really stop doing these promos and get himself correct on his health.
Here’s the official press release, along with the videos: Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of top-ranked college programs. Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith are featured in four videos entitled “March is a Brotherhood”, sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood. For the Tournament, adidas Basketball is also introducing the Mad Clima – a new court shoe designed to keep adidas’ elite schools lighter and cooler during crucial tournament play. The new design offers ClimaCool technology to keep players lighter and cooler during NCAA tournament play. The “March is a Brotherhood” program and product collection launches today.
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