We are all familiar with the tag line of Nestle’s Kit Kat asking us to “take a break, have a Kit Kat.”, but in Japan, Kit Kat is on a whole other level. Boasting of more than 40 different flavors, many of them exclusive to Japan. From the fruity ones such as Apple or Melon to the sophisticated ones such as Orange & Brandy. And how about absurdly weird flavors such as Soy Sauce or Pumpkin?
After years of sluggish performance in the Japanese market, the Nestle Confectionery team in Japan turned it around a few years back. How? Well, in Japan, when you read Kit Kat it sounds like “Kitto Katsu” which just happens to be the same way you say ‘to definitely win’. Since that time many students as well as their parents regarded Kit Kats as a good luck charm, especially during examination periods. It has become a part of the educational system and parents also frequently ‘gift’ their children with Kit Kat before a big exam. Whether this is the work of the marketing geniuses of Nestle or just pure linguistic luck that the Swiss MNC chanced upon, we can only guess the real reason behind this phenomenon.
Now, will Nestle Philippines ever bring these in? Hmmmm…*
*hint, hint Nestle friends 
Below are some more of the interesting flavors that I found:
Weird batch: Pumpkin, Soy Sauce & Kinako/Mochi
Fruity batch: Cherry, Melon & Peach
Exotic and unknown batch: Wine & Exotic Hokkaido (I have no idea what this tastes like)
Thanks to Japan Marketing News, TummyRumbles, The Kit Kat Palace & Mike’s Blender for the pics and some of the info.
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